3 products
I am FRESH I AM FRESH
Soft, nurturing, and fresh.
Soothing hydration for all skin types.
GRÁ SKIN
GRÁ · Since 2020
Skincare is an act of self-love.
Thoughtfully formulated skincare that transforms your daily routine into a moment of self-love.
The GRÁ affirmations
Shop by affirmation
Six collections, each with its own feeling. Choose the words you want to carry today, and let your skincare say them with you.
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3 products
I am RADIANT I AM RADIANT
Warm, luminous, and optimistic.
Natural radiance for all skin types.
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4 products
I am VITAL I AM VITAL
Clean, balanced, and restorative.
Essential, everyday skincare products for all skin types.
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2 products
I am TIMELESS I AM TIMELESS
Sophisticated, serene, and elegant.
Well-aging skincare products for mature skin.
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1 product
I am RENEWED I AM RENEWED
Organic, peaceful, and renewing.
Clear complexion for all skin types.
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2 products
I am PROTECTED I AM PROTECTED
Safe, reassured, and confident.
Protective skincare for all skin types.
The ritual of self-love
More than skincare. A moment for yourself.
A few minutes, morning and night, can become the quietest part of your day. When you cleanse, treat, and care for your skin with intention, the routine turns into a ritual: a pause to breathe, to notice how you feel, and to speak kindly to yourself.
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01
Arrive
Put the phone down. Warm water, a gentle cleanser, and a breath to begin.
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02
Care
Press in each step slowly. Pay attention to what your skin needs today.
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03
Affirm
Close with your affirmation. I am fresh. I am radiant. I am timeless.
Loved by our community
The Community's Favorites
Shop by need
Find what your skin is asking for.
Start with how your skin feels, your skin type, or the step you want to add.
By skin concern
Find your GRÁ ritual
Four steps. One moment for you.
Build your routine one step at a time, or let us suggest a ritual made from GRÁ products that suit your skin.
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01
Cleanse
Begin with a clean canvas. Wash away the day and arrive in the moment.
I AM VITALGel Cream Cleanser
Price: $27.00 -
02
Treat
Choose the serum, toner, or eye care your skin is asking for today.
I AM FRESHHydration X3 Serum Concentrate
Price: $37.00 -
03
Moisturize
Wrap your ritual in comfort and moisture.
I AM PROTECTEDBrightening CC Cream
Sale price: $29.00Regular price: $31.00Save 6% (-6%) -
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Protect
Every morning, finish with daily SPF protection.
I AM PROTECTEDBrightening Day Protection
Price: $39.00
Find your GRÁ
Four short questions about your skin, your goals, and how much time you want to give your ritual. We'll suggest a routine using GRÁ products that suit you.
Science meets self-love
Thoughtful formulas you can understand.
Every GRÁ formula is built around key actives we name clearly, from vitamin C to peptides and hyaluronic acid, balanced with botanicals and textures that make your ritual feel good. No mystery and no overpromises: just ingredients you can read, and a reason for each one.
- Made in the USA
- 15/15
- Formulated without parabens
- 14/15
- Vegan formulas
- 5/15
Counted from the details on each product page.
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I AM FRESH
Hydrolyzed Hyaluronic Acid super hydrates, nourishes, enhances elasticity, and boosts suppleness.
Found in Hydration X3 Serum Concentrate -
I AM RADIANT
Vitamin C brightens skin, improves radiance, provides antioxidant protection and stimulates collagen production.
Found in Vitamin C Serum -
I AM VITAL
Jojoba Oil is a gentle, natural emollient and lubricant.
Found in Gel Cream Cleanser -
I AM TIMELESS
Matrixyl® Synthe’6™ Mimetic peptide works to improve underlying skin structure, while performing the function of a “chaperone” molecule.
Found in Peptide Serum -
I AM RENEWED
Kaolin acts like a magnet to help draw out oil, dirt and other harmful toxins from the skin.
Found in Enzyme Fruit & Flower Mask -
I AM PROTECTED
Broad Spectrum SPF protects against damage from UVA and UVB exposure.
Found in Brightening Day Protection